{"id":3754,"date":"2015-04-23T12:08:21","date_gmt":"2015-04-23T12:08:21","guid":{"rendered":"http:\/\/www.antondee.com\/archive\/?p=3754"},"modified":"2016-03-04T16:22:46","modified_gmt":"2016-03-04T16:22:46","slug":"virtual-reality-westfield-london-oculus-rift-inition","status":"publish","type":"post","link":"https:\/\/antondee.com\/archive\/virtual-reality-westfield-london-oculus-rift-inition","title":{"rendered":"Westfield Use Oculus Rift to Showcase Future VR Experiences"},"content":{"rendered":"

Last month Krissy D from Interlaced<\/a> and I got a little glimpse into the future of retail fashion. London shopping mall chain Westfield teamed up with virtual reality interactive experience production company Inition to showcase the key fashion trends of spring\/summer 2015 using virtual reality.<\/p>\n

Although the concept has been around for decades virtual reality experiences are slowly fighting their ground and moving from a niche interest to the future of fashion, travel and more. Companies such as Oculus Rift (now owned by Facebook), Sony and HTC (in partnership with Steam) have made huge steps in the VR world and are now offering experiences that just a few years ago were the stuff of fantasy.<\/p>\n

\"westfield<\/p>\n

To think about virtual reality technology you need to look at the bigger picture. Sure, the tech will be used for gaming, including 360-degree gaming but it\u2019s also a chance to transport yourself to literally any place in the world. Get a chance to watch gigs from the front row, the ability to look at the interior of cars at a showroom or simply visit your next holiday destination without ever leaving your bedroom.<\/p>\n

The possibilities in this case are literally endless, who knew what the internet will be when it was in it\u2019s infancy? It\u2019s great that companies such as Westfield and Inition recognise the potential of VR and are starting to educate the public about it\u2019s potential.<\/p>\n

The actual installation consisted of three elements: interacting with giant video walls showcasing this season’s major fashion trends; taking a trip into a colourful dreamscape using Oculus Rift virtual reality goggles; and using Edit Me, a giant touchscreen, to find outfits of any colour or style located in any of Westfield’s many retailers.<\/p>\n