{"id":4665,"date":"2015-06-22T13:30:01","date_gmt":"2015-06-22T13:30:01","guid":{"rendered":"http:\/\/www.antondee.com\/archive\/?p=4665"},"modified":"2016-03-04T16:22:54","modified_gmt":"2016-03-04T16:22:54","slug":"inition-future-technology-vr-virtual-reality-playground","status":"publish","type":"post","link":"https:\/\/antondee.com\/archive\/inition-future-technology-vr-virtual-reality-playground","title":{"rendered":"Inition Future Technology Playground"},"content":{"rendered":"<p>A few weeks ago I was invited to <a href=\"http:\/\/www.inition.co.uk\/\">Inition<\/a>\u00a0for a sneak peek into the future of the diverse\u00a0world of technology. You may remember Inition from the <a href=\"http:\/\/www.antondee.com\/archive\/virtual-reality-westfield-london-oculus-rift-inition\">Westfield VR<\/a> experience I wrote about\u00a0back in April but nothing could prepare me for the pure nerdy fun\u00a0that was in store.<\/p>\n<div id='gallery-1' class='gallery galleryid-4665 gallery-columns-2 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-7-300x168.jpg\" class=\"attachment-medium size-medium\" alt=\"skydive virtual reality oculus\" srcset=\"https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-7-300x168.jpg 300w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-7-640x359.jpg 640w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-7.jpg 681w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-22-demo-studio-7-300x168.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-22-demo-studio-7-300x168.jpg 300w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-22-demo-studio-7-640x359.jpg 640w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-22-demo-studio-7.jpg 681w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<div class=\"sc-separator type-thin\"><\/div>\n<p>I was wowed by a selection of projects and brand experiences that Inition have had a hand in over the years. If you think that future technology is lightyears away you may be in for a surprise as companies such as Jaguar, Topshop and Selfridges have already dipped their toes in the water.<\/p>\n<p>For Topshop Inition created a\u00a0360 degree virtual reality catwalk show that was used during London Fashion Week and gave the public a glimpse of the potential of the platform.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/c8jSlq8Tqlc\" width=\"681\" height=\"200\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Having followed the progress of VR over the past couple of years the Oculus Rift demos were top of my geeky bucket list. Virtual reality is\u00a0primarily based upon delivering a sense of presence of actually taking you to a different location. Because there is less interference to your auditory processing system than for example the cinema, more of your senses are in tune to whats going on.<\/p>\n<p>At the expense of sounding like a teenager on his first trip to Amsterdam, it does raise some serious questions about the nature of &#8216;real&#8217;. If in VR you&#8217;re experiencing the same sensations you would in the &#8216;real&#8217; world then eventually will we really be able to tell the difference?<\/p>\n<div id='gallery-2' class='gallery galleryid-4665 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"681\" height=\"908\" src=\"https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-4.jpg\" class=\"attachment-large size-large\" alt=\"skydive virtual reality oculus\" srcset=\"https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-4.jpg 681w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-4-225x300.jpg 225w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-4-315x420.jpg 315w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-4-630x840.jpg 630w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-4-640x853.jpg 640w\" sizes=\"auto, (max-width: 681px) 100vw, 681px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"681\" height=\"908\" src=\"https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-5.jpg\" class=\"attachment-large size-large\" alt=\"jaguar cars ar augmented reality demo\" srcset=\"https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-5.jpg 681w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-5-225x300.jpg 225w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-5-315x420.jpg 315w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-5-630x840.jpg 630w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-5-640x853.jpg 640w\" sizes=\"auto, (max-width: 681px) 100vw, 681px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<div class=\"sc-separator type-thin\"><\/div>\n<p>On the other hand we also have augmented reality which places a virtual layer (perfect for\u00a03D objects) into physical settings. If you watched E3 last week you may have heard how Microsoft blew everyone away with their augmented reality version of Minecraft that you can literally play on your coffee table.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4676\" src=\"http:\/\/www.antondee.com\/archive\/wp-content\/uploads\/2015\/06\/microsoft-hololens-augmented-reality-ar.jpg\" alt=\"microsoft-hololens-augmented-reality-ar\" width=\"681\" height=\"383\" srcset=\"https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/microsoft-hololens-augmented-reality-ar.jpg 681w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/microsoft-hololens-augmented-reality-ar-300x169.jpg 300w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/microsoft-hololens-augmented-reality-ar-640x360.jpg 640w\" sizes=\"auto, (max-width: 681px) 100vw, 681px\" \/><\/p>\n<p>Inition\u00a0have employed augmented reality technology on projects in different sectors\u00a0such as\u00a0sport, health, telecommunications and even architecture. It was fantastic to try out\u00a0a virtual Jaguar showroom\u00a0as you&#8217;re quite clearly looking\u00a0at nothing yet glance over your tablet and there&#8217;s actually a full car in front of you. Amazing stuff. Priligy prices comparison and generic Priligy dapoxetine free samples available on <a href=\"http:\/\/howmed.net\/priligy-dapoxetine\/\">http:\/\/howmed.net\/priligy-dapoxetine\/<\/a>.<\/p>\n<p>This technology also has the ability to change the way you shop from magazine and blur the line between physical and digital. As an example imagine you&#8217;re flicking through\u00a0GQ and you see\u00a0an ad for the latest Armani watch. Instead of looking at images of models you&#8217;ll be able to see what the watch looks like directly on your wrist, whether it suits your body type or the outfit you&#8217;re wearing. Something that was impossible a few years ago will soon become commonplace.<\/p>\n<div id='gallery-3' class='gallery galleryid-4665 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"3d printing future\" srcset=\"https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-300x300.jpg 300w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-150x150.jpg 150w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-420x420.jpg 420w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-640x640.jpg 640w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio.jpg 681w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-2-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"future technology augmented screen\" srcset=\"https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-2-300x300.jpg 300w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-2-150x150.jpg 150w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-2-420x420.jpg 420w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-2-640x640.jpg 640w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-2.jpg 681w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-3-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"future technology augmented screen\" srcset=\"https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-3-300x300.jpg 300w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-3-150x150.jpg 150w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-3-420x420.jpg 420w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-3-640x640.jpg 640w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/06\/inition-london-virtual-reality-demo-studio-3.jpg 681w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>AR\/VR experiences are just some of the services Inition provide but they also have the capacity and individual knowledge within the business to create 3D printed objects and even smart screens which I will go into in my next post.<\/p>\n<div class=\"sc-separator type-thin\"><\/div>\n<h2>A NOTE ON VIRTUAL REALITY<\/h2>\n<p>Virtual reality is coming and it&#8217;s going to hit industries in a major way. It&#8217;s very hard to imagine a post-VR future purely because we, as people, have trouble imagining next\u00a0next month\u00a0let alone next year.<\/p>\n<p>Nobody could have predicted what the internet will achieve when it was initially used as purely a method of exchanging information. The same goes for VR and it&#8217;s future is likely to be anything but quiet and stable.<\/p>\n<p>Huge industries\u00a0ranging from\u00a0the medical sector to travel will be creating tools and experiences using virtual reality technologies within the next 2 years and it won&#8217;t stop there. Entertainment and communication companies are exploring ways of taking the user to locations or events usually out of reach.<\/p>\n<p>Unlimited virtual worlds, exclusive events, exotic overseas locations, Chelsea football games or Beyonce concerts &#8211;\u00a0this will all be there to be experienced at the touch of a button.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3759\" src=\"http:\/\/www.antondee.com\/archive\/wp-content\/uploads\/2015\/04\/westfield-shopping-london-virtual-reality-vr-experience.jpg\" alt=\"westfield vr virtual reality shopping oculus rift fashtech\" width=\"684\" height=\"684\" srcset=\"https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/04\/westfield-shopping-london-virtual-reality-vr-experience.jpg 684w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/04\/westfield-shopping-london-virtual-reality-vr-experience-150x150.jpg 150w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/04\/westfield-shopping-london-virtual-reality-vr-experience-300x300.jpg 300w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/04\/westfield-shopping-london-virtual-reality-vr-experience-420x420.jpg 420w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/04\/westfield-shopping-london-virtual-reality-vr-experience-640x640.jpg 640w, https:\/\/antondee.com\/archive\/wp-content\/uploads\/2015\/04\/westfield-shopping-london-virtual-reality-vr-experience-681x681.jpg 681w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/><\/p>\n<p>To find out more about Inition make sure you visit their website\u00a0<strong><a href=\"http:\/\/www.inition.co.uk\/\">inition.co.uk<\/a><\/strong>\u00a0or give them a call on\u00a0<strong>+44 (0)20 7377 2949<\/strong><\/p>\n<div class=\"sc-separator type-thin\"><\/div>\n<p>Make sure to check out my travel post from <strong><a href=\"http:\/\/www.antondee.com\/archive\/discovering-the-magic-of-venice-italy-vsco-travel-blog\">VENICE<\/a><\/strong>\u00a0and follow Style Division to keep up to date with the latest style \/ tech news:<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"http:\/\/www.instagram.com\/styledivision\" target=\"_blank\" shape=\"rect\">INSTAGRAM<\/a> | <a href=\"https:\/\/twitter.com\/styledivision\" target=\"_blank\" shape=\"rect\">TWITTER<\/a> | <a href=\"https:\/\/www.facebook.com\/TheStyleDivision\" target=\"_blank\" shape=\"rect\">FACEBOOK<\/a> | <a href=\"https:\/\/www.pinterest.com\/styledivision\/\" target=\"_blank\" shape=\"rect\">PINTEREST<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few weeks ago I was invited to Inition\u00a0for a sneak peek into the future of the diverse\u00a0world of technology. You may remember Inition from the Westfield VR experience I wrote about\u00a0back in April but nothing could prepare me for the pure nerdy fun\u00a0that was in store. I was wowed by a selection of projects [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,15],"tags":[],"class_list":["post-4665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-journal-vr-360-photo-video","category-future-technology-magazine-blog"],"_links":{"self":[{"href":"https:\/\/antondee.com\/archive\/wp-json\/wp\/v2\/posts\/4665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/antondee.com\/archive\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/antondee.com\/archive\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/antondee.com\/archive\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/antondee.com\/archive\/wp-json\/wp\/v2\/comments?post=4665"}],"version-history":[{"count":7,"href":"https:\/\/antondee.com\/archive\/wp-json\/wp\/v2\/posts\/4665\/revisions"}],"predecessor-version":[{"id":4682,"href":"https:\/\/antondee.com\/archive\/wp-json\/wp\/v2\/posts\/4665\/revisions\/4682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/antondee.com\/archive\/wp-json\/wp\/v2\/media\/4666"}],"wp:attachment":[{"href":"https:\/\/antondee.com\/archive\/wp-json\/wp\/v2\/media?parent=4665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/antondee.com\/archive\/wp-json\/wp\/v2\/categories?post=4665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/antondee.com\/archive\/wp-json\/wp\/v2\/tags?post=4665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}