{"id":8472,"date":"2016-05-06T12:41:56","date_gmt":"2016-05-06T12:41:56","guid":{"rendered":"http:\/\/www.antondee.com\/archive\/?p=8472"},"modified":"2016-07-20T17:16:25","modified_gmt":"2016-07-20T17:16:25","slug":"fashtech-2016-summit-london","status":"publish","type":"post","link":"https:\/\/antondee.com\/archive\/fashtech-2016-summit-london","title":{"rendered":"FashTech Summit, London 2016"},"content":{"rendered":"

Earlier\u00a0this month I attended the FashTech<\/strong> Summit in London to represent UNSIGNED GRP<\/a><\/strong> and get the latest industry insights from marketers and brands\u00a0who are shaping this exciting fashion technology landscape. When it was launched in 2014, FashTech was a simple meet up that focused on start-ups and panel discussions. Now, less than 2 years later and events across London, New York and San Francisco it really feels like FashTech has matured into a community hub for talent, research and bold new ideas.<\/p>\n

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Fashtech 2016 – The Show<\/h2>\n

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\"fashion<\/p>\n

The event took\u00a0place in the heart of East London at Studio Spaces where\u00a0the audience listened to presentations and panel discussions from the industry\u2019s most disruptive and innovative thought\u00a0leaders including Drew Elliot<\/strong> (the man behind Kim Kardashian\u2019s attempt to #breaktheinternet) and Second Home co-founder Rohan Silva<\/strong>, who revealed the launch of a fashion hub in west London.<\/p>\n

Over the course of the 2 days it became clear which trends are starting to dominate the industry. The influx of customer data now allows brands to use multiple touchpoints when analysing customer\u00a0journeys and merging online and offline data together to create\u00a0a more rounded shopping experience. The shift towards emotive content on blogs and social media has also not gone unnoticed with\u00a0Kelly Kowal <\/strong>(MD\u00a0Farfetch Black & White Division) saying “Wherever you discover you want to purchase. Publishers are slowly becoming retailers<\/em>“.<\/p>\n