Idris Elba is a name on everyone’s tongue. Having been touted as a replacement for Daniel Craig as the next James Bond, Idris has teamed up with Superdry to bring us a collection with no less than 250 unique pieces! With styles ranging from cashmere to wool to winter wear there’s something here to suit everyone’s tastes.

During LCM 16 this weekend I managed to spot a couple of models off duty wearing pieces from the collection and thought it would be a shame if I didn’t capture a few snaps.

Josh Bartley & Superdry

An Unsigned model Josh Bartley effortlessly pulls off this Classic Rogue Trench during our shoot together. Styling it with a red plaid scarf and converse shoes, the look is simple to pull off and perfect for those gloomy London days.

superdry idris elba collection fashion-6

Callum Rockall & Superdry

Callum Rockall may be fresh faced but he sure knows how to rock a Superdry coat. Pairing it with some black brogues, skinny jeans and a grey top, this simple look is sure to turn a few heads.

josh bartley model superdry


Make sure to check out my full street style post from Day 1 of London Collections during which I put my Canon 7D skills to the test and run around London snapping away like the shutterbug that I am.

As for my latest lookbook I teamed up with John Lewis and explored London just as the leaves were turning orange so if you’re looking for some last minute outfit ideas make sure to give it a read 🙂