Involved from the beginning of production of a large scale visual project that included holograms, projection mapping, animation and green screen shoots. The final piece required physical installation in a new building so ongoing technical and production support was provided throughout. As a creative producer I worked as part of a hungry team, helping with scripting, storyboarding, animatics, shoots and post production. Multiple studios were involved in the making of this project so I had to deal with technical production queries from the client and global stakeholders.

Achievements

• Gained experience producing a complex, long running visual project with an 8 figure global reach
• Proactively moved the project forward through the production process that included script rewrites, casting sessions, studio shoots, VR virtualisation and digital animation/storyboarding
• Worked with 7 figure budgets, multiple production workflows and systems such as Notion and Wrike
• Nurtured internal and external relationships with clients, studio and global collaborators
• Calm and collected under pressure while delivering work of the highest possible standard

Produced and directed multiple photography and video projects for global brands such as Tesla Motors, Red Bull, Topman, Malaysia Tourism and others. Put together production briefs, budgets, moodboards, secured filming / drone permits, scouted locations and managed freelance camera operators / editors to ensure a high standard of work.

My background in sales. digital marketing and PR ensured my contributions were essential at all stages from ideation to post production and delivery. Several campaigns required 360 knowledge of different sectors such as search, paid media, influencer marketing and combining them to deliver maximum exposure.

In addition I have extensive experience operating a camera, managing crews, working to tight deadlines, reporting to senior stakeholders, pitching for new business work and representing the company at industry events.

Key Areas: digital marketing, content production, photography, videography, social media, influencer collaborations, new business

Clients: Jaeger, Red Bull, W Hotels, Topman, Qantas Airlines, Forbes & Lewis, Master & Dynamic, Neubau Eyewear, Withings

Achievements

• Produced content for digital distribution, regularly receiving 6 figure view-counts and high engagement
• Responsible for day to day running of DVSN websites, emails, design updates and inbound business inquiries
• Adopted a ‘mobile and content first’ approach which increased site traffic by 30% YoY
• Invited to speak at conferences such as Interlaced FashTech, ASOS Marketplace and xBlockchain
• Working across the team to create automated reports and provide digital consultancy services to our clients
  

I worked as a Digital Manager at an agency Unsigned GRP. I was responsible for delivering digital services to our clients including campaign strategy, influencer collaborations, reporting and SEO consulting for mobile apps and websites.

Key Areas: SEO (website + apps), influencer collaborations, market research, email campaigns, client management, social media, campaign management, digital content production, new business

Clients: TBSeen, Helena Christensen, Meitu, Juiceman, New Look

Achievements

• Audience research and app store optimisation prior to UK launch. Over 2 million app downloads within 1 month
• Looking after the newly launched Unsigned website, social media and emails to industry insiders
• Collaborating with photographers, models and magazines to create engaging digital content
• Working across the team to create automated reports and provide digital consultancy services to our clients
• Represent the company at industry shows and public speaking events such as LFW, LCM and FashTech

I worked in a global digital marketing agency Forward3D as an SEO Manager. My job role was quite varied and I was usually involved in other areas such as UX research, blogger partnerships and client management.

Key Areas: digital marketing, influencer collaborations, SEO, UX research, account strategy, reporting, collaboration with the PPC team

Clients: flydubai, Alexander McQueen, Yves Saint Laurent, Stella McCartney, David Yurman

Achievements

• Solely responsible for the flydubai account and client management. Provided ongoing technical, social and design advice to client-side developers and designers.
• Responsible for implementing a multichannel content strategy that included writers, bloggers and social / PR teams to ensure maximum content visibility.
• Developed quarterly marketing strategies that include elements of outreach, organic link generation and social media. Increased DA of the site by 10 points since taking on the account.
• Worked with a sister agency to implement responsive design ideas and mobile experiences to stay ahead of Google and its ranking updates.

I worked in a creative marketing agency, personally managing clients and new business proposals. Operated in a small but hungry ‘Visibility’ team dealing with everything from SEO to PPC to wireframes and social media marketing.

Key Areas: digital marketing, SEO, UX wireframes, social media, client management, new business

Clients: Alton Towers, Persimmon Homes, David Brown, Café Nero, Pan Macmillan, FlexiOffices

Achievements

• Increased YoY organic non-branded traffic for my clients as well as overall site visibility. Undertook conversion rate optimisation tasks on some of my projects and increased the conversion rate by an average of 21%
• Undertaken technical SEO tasks such as link cleanup, 301 redirects, canonicals, site speed optimisation and indexation tasks.
• Created wireframes and undertook audience research to help with on page user experiences, improve form conversions and optimise PPC/SEO landing pages.
• Helped to prepare content plans and guidelines that improve SEO visibility and also work well with the UX of the site. High focus on page themes rather than individual keywords.

I’ve been a fan of photography ever since my dad gave me his old film camera and I couldn’t put it down. At university I constructed a dark room in my basement to develop photos and since then a camera is always by my side. I love to travel and getting to know strangers on the street. With a camera, approaching people is much easier and you get to hear their unique take on life. DVSN has allowed me to develop this hobby while learning about content production and how it plays an integral part in the marketing mix.

Who doesn’t love to travel? Experiencing new cultures without the comforts of home is something that has to be done regularly for the benefit of both mind and body. I’ve been lucky to travel all over Europe with my team and the itch to experience new places never really goes away. Over the next few years I wish to travel to Iceland, India and New Zealand. Places that challenge the comfort zone but have been on my bucket list ever since I can remember.

Looking after your body should be one of your top priorities. Luckily growing up in Eastern Europe gave me plenty of opportunities to build this habit. I love running, hiking, swimming and climbing which ties in well with my ever growing travel addiction.

I have a keen interest in futurology and neuroscience having followed the developments in the industry for a number of years. I’m currently reading ‘How to Create a Mind’ by one of my heroes Ray Kurzweil in which he explains how our neocortex learns patterns. Understanding the underlying theory of the human brain is key in developing AI and other future technologies for a number of industries such as transportation and medicine.

As far as interests go I know many people are terrified of public speaking but I believe it’s only because they haven’t found anything interesting to talk about. I have been invited to take part in panel discussions for brands such as ASOS Marketplace and INTERLACED on topics such as virtual reality and fashion technology.